The Ninety-eighth SEM Bozhong Seminar
Doctorate Thesis Defense
Time: 14:00 pm, July 2, 2020
Form: Online defense
Respondent: Zhang Min
Profile: Zhang Min (1991-), female, Han Chinese, born in Luzhou City, Sichuan Province, Grade 2016 PhD candidate in Business Management of SEM, SWJTU. Research direction: Regional Brand.
Thesis title: Research on influencing factors and mechanism of regional brand locking effect